Why Massage Therapists Fail on Social Media

In this week’s newsletter, I'll dive into the top 3 common mistakes massage therapists make on social media (Instagram).

In today’s digital landscape, social media is an invaluable tool for marketing your massage business. (Not to mention FREE tool.)

It can extend your reach to audiences who might never have discovered you. However, many massage therapists are still approaching it as if it were 2014.

Today, I’m highlighting:

- The 3 most common mistakes I see massage therapists making.

- My recommendations for what to do instead.

Mistake #1: Too Many Templates

Are you frequently using templates or Canva for your Instagram posts? Like this ↓

While Canva is a fantastic tool (I've been a fan since 2016), 

I find myself using it less for social media content, especially in 2023.

Templates often fall short in today's video-dominated social media landscape. 

They lack the ability to capture attention, particularly in a profession like massage therapy.

My recommendation: Shift to creating more video content. 

In a field like massage therapy, how do you make your audience almost crave what you offer? 

Imagine someone with low back discomfort stumbling upon your video of a soothing back massage. 

That’s the kind of content that resonates on Instagram today.

Mistake #2: Lack of Business Focus

Many accounts post consistently but mix in everything from massage updates to vacation snapshots, lunch photos 

And the occasional inspirational quote. 

While personal touches are great, it's important to keep a focus on your massage business. 

Too much variety in your posts can dilute your message and confuse your audience.

My recommendation: Maintain a balance of 90% Massage Therapy content and 10% personal. 

This ratio keeps the focus on your expertise while adding a touch of your personality.

Mistake #3: Unclear Bio Section

Another common mistake is having a vague bio. 

Your bio is crucial real estate; it gives new visitors a snapshot of who you are and what you offer. 

An unclear bio can result in losing a potential supporter.

My recommendation: Craft a clear, concise bio.

For example:

- What you do: "Massage Therapist"

- Who you work on: "Specializing in prenatal massage"

- Location: "Los Angeles, California"

Now, put it together:

Jane Doe

Los Angeles-Based Massage Therapist. 

Specializing in relaxation techniques for expectant mothers. 

Book a session at 

[www.yourwebsite.com]

This clarity not only helps potential clients quickly understand your services, 

but also acts as a direct invitation for them to engage with you.

Remember, social media is a powerful tool, but only if used correctly. 

By avoiding common pitfalls and focusing on clear, engaging content, you can transform your Instagram presence and watch your business grow.

I hope these tips help you refine your social media strategy and bring more clients to your massage therapy practice.