6-Figure MT Newsletter #4
December 28, 2023
Make your Testimonials POP on IG
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Hey 6-Fig MT Crew!
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Today, I’m going to teach you how to showcase testimonials on Instagram in a way that's visually captivating and far from the usual 'Canva-style' approach.
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In the digital age, grabbing your audience's attention on social media is crucial. Engaging content can make the difference between a potential client scrolling past or stopping to learn more about your services. Your testimonials are gold - they deserve to be presented in a way that catches the eye.
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Let’s face it, most of us stick to the standard, somewhat bland testimonial posts. You know the type - a basic quote on a plain background. While these might convey the message, they often fail to engage or resonate with your audience.
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"Transforming your testimonials into visually engaging stories on Instagram isn’t just about aesthetics; it’s about making your happy clients’ voices heard and felt in a way that truly resonates with your audience."
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Here are some key takeaways to revolutionize the way you present testimonials:
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Embrace Authenticity:
Use real videos of your clients (with their permission, of course). This adds a human touch that no graphic can match.
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Incorporate Massage Techniques:
Consider highlighting techniques that you use in your practice. These are catching to the eye but also educates your audience on the type of massage you offer.
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Leverage Instagram Features:
Utilize tools like Instagram Reels or Stories to create dynamic testimonial presentations. They're more likely to be seen and engaged with than a standard post.
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And, as a special treat, I have a YouTube video to guide you through these steps with a real example.Â
[Watch the YouTube Guide Here]
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Let's turn those amazing testimonials into compelling visuals that not only showcase your success but also attract more clients to your massage therapy business. Happy posting!
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6-Figure MT:
A newsletter about earning more as a Massage Therapist by Massage Magazine All-Star, Joe Yoon.
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