Why strive for 6-figures?

READ TIME - 5 MINUTES

Hi 6-Fig MT Crew💪

As 2023 comes to a close, I’m going to teach you how to strive for a six-figure revenue for your massage therapy business in the coming year.

With the cost of living rising, earning a higher income is not just a luxury, it’s a necessity. Achieving a six-figure income as a massage therapist can provide financial stability and freedom.

But many fall into the trap of charging commodity prices – that is, setting rates similar to every other therapist, making their services seem interchangeable and undifferentiated. This approach limits earning potential and doesn't reflect the unique value you can offer.

"When you specialize, you don't just offer a service; you create a category of one. You’re not just a massage therapist; you're an irreplaceable part of your clients' wellness journey."

Here are some things you can do:

Strategy 1: Stack Valuable Skills

Diversify your expertise beyond standard massage techniques.

Ask yourself this: Have you taken a continuing ed course that no one else in your town has? Do you have knowledge of wellness, nutrition, or even mindfulness you can incorporate into your sessions?

Strategy 2: Create a Signature Process

Develop a unique method or approach that sets your services apart, making your sessions memorable and irreplaceable.

Ask yourself this: Have you ever seen a diet book, self-help book, workout plan with a unique name? Whole 30, Atomic Habits, P90X. These are all a signature process that helps separate themselves from everyone else. Why can't you do something similar?

Strategy 3: Be "The [Insert Specialty] Massage Therapist"

Position yourself as a specialist to attract specific, higher-paying client segments.

Note: When you specialize you are fixing a specific problem for a certain group of people. Be the go-to massage therapist for a specific group of people vs a variety of people.

Strategy 4: Build Trust

Use trust factors like client testimonials and a strong online presence to build credibility and reliability.

Note: Building a strong "Digital Foundation" sprinkled with trust factors can be a powerful tool. Especially when you are trying to attract new clientele. How does your online presence look like?

Strategy 5: Embrace Your Unique Personality

People don’t just buy a service; they buy into the person providing it. Your personality and way of connecting with clients can be your biggest differentiator.

Remember, "You set the price." By positioning yourself as a specialized, trustworthy expert with a unique approach, you can command higher rates and attract clients who value what you uniquely offer.

Let’s make 2024 a breakthrough year for your business!